An episode of the Low-key Legends segment for Bespoke Post highlighting the story of horse whisperer and rancher, Grant Golliher of Diamond Cross Ranch in Moran, Wyoming.
Art Direction for film and photo by Joelyn Dalit
Photography by Kevin Wells
Supporting Photography by Joseph Haeberle
Video and editing by Daniel Fickle
DP David Chang
2nd Camera Emmie Sperandeo
Story Written by Ben Boskovich
Fall / Winter 2022
Campaign promoting the Roughout Rancher collaboration jacket between Bespoke Post and Schott NYC. The entire launch centers around the origins of the jacket design as well as the manufacturing of the product itself.
Art Direction by Joelyn Dalit
Photos by Jay Mason
DP and Editing by Joe Woods
CD and Talent Danny Cohn
Story by Nick Caruso
Fall 2023
A campaign promoting the SeaVees x Bespoke Post collaboration footwear - the Sierra Adventure Boot. The story and lifestyle content is based on my own personal journey and focuses on the merging of both the southern Californian attitude and the New York City determination.
Art Direction and Subject, Joelyn Dalit
Photos by Kevin Wells
DP and Editing by John Connetta
Finished by Joe Woods
Story by Nick Caruso
Early Fall 2023
Masters of the Trade is a segment inspired by the workwear style of Line of Trade. To promote the Fall / Winter 2022 line, we called up friends out in Wyoming that found passion in the work that they do regardless of whether anyone is watching. We focused on four trades that exemplify Wyoming living and could put our clothing to the rigors of everyday life. Featuring Challis Whitlock (cowboy), Christy Sing Robertson (hatmaker), Nathan Brown (Farrier), Corey Milligan (knifemaker).
Art Direction and Concept by Joelyn Dalit
Photography by Joseph Haeberle
DP and Editing by Voca Films (Daniel Fickle & David Chang)
Story by Ben Boskovich
Fall / Winter 2022
Photography & Story by Joelyn Dalit
Off the Beaten Tracks is a music segment for Bespoke Post that launched in late 2022. The goal of this segment is to connect viewers with emerging musicians cross-genre and promote products and collections at the same time.
Art Direction by Joelyn Dalit
Photo and Video credits vary between artists
I supported the Line of Trade Fall / Winter 2023 campaign by Art Directing the product-focused video that features a montage of tradesmen that we featured from our editorial storylines.
Video Art Direction by Joelyn Dalit
Video and editing by Voca Films
Photography by Joseph Haeberle
The Design
Toyo Ito is a Japanese architect accomplished in the field, having won the Pritzker Prize in 2013. His expression of structural and virtual experience have led him to be among the most influential and innovative of designers.
Ito’s approach to architecture involves directing attention to common conventions of structure and space in order to emphasize aspects of design that tends to be overlooked. He believed that certain aspects of design seemingly invisible to the viewing audience were, in fact, the most significantly impactful components to architecture itself. With this attitude, Ito's structures essentially borrowed from the governing principles of the natural world, mimicking the quintessential element to all life - air. To exemplify his appreciation of organic flow, he designed buildings to unify spaces and create openness within walls, ceilings and floors; ultimately creating seamless fluidity, representing the nature of how air flows and bends into new environments. Through both abstraction, and literal depiction he experimented with a shift in hierarchy between aesthetic and functionality. Evident in The Sendai Mediatheque in Japan, the most striking visual component to the interior (and exterior) space are the large angular columns running perpendicular through each floor. Within these elegant columns run several airway systems which emit a soft vibration in intervals as air is funneled through. The rhythmic pattern of air passing, and the subtle tone in a sense, resemble the breathe of organic lifeforms. Ito understood this as an important aspect of the design, and allowed for it to be in the foreground - figuratively giving the notion that even cold, inanimate structures can be animated in order to demonstrate the influence of invisible material.
He avoided the rigidness within modern buildings and gravitated towards unorthodox or curved skeletal structures which resembled the unpredictability of growth within plant-life. Plants themselves grow depending on the direction of light and carbon dioxide - examples of ethereal matter. Through his architecture, Ito was successful in transitioning to the foreground the simplest characteristics of nature; communicating the disposition that they are the most important attributes when considering the design.
I considered Ito’s approach and (within the confines of typography, and form,) decided to break the conventions of a book, poster, card, and package by taking away the luxuries of functionality making the "invisible" elements known. You'll notice that I adjusted the binding of the book so that it would ultimately force the reader to hold on to the margins (as an individual would do naturally)in order to keep the book from closing itself. Then, I increased the scale of the poster to emphasize the reliance on size when performing its duty. The line length, and size of the type is exaggerated, and as a reader, you would need to view the poster from a distance - allowing the recognition of scale. When designing the card sets, I neutralized the idea of a “front” and "back," (which are characteristics I felt were critical to the idea of a 2-dimensional platform) by allowing text to continue onto both sides. By doing this, the reader is attentive to how a card is supposed to behave - thus leaving the question of which side to read first. Lastly, when considering packaging, cardboard was used in excessive amount to underline the utilitarian characteristics of a package. The simple, non-visually stimulating exterior of the package is shed of it's superficiality, leaving the reader with elements of industrial type treatment and corrugated lining. In a sense, these elements, when left alone in the light, assume their own beauty, ultimately commenting on the controversial realtionship of form and function.
DW Moment featuring Odell Beckham Jr. for the Iconic Link campaing for Daniel Wellington Spring of 2019.
Video Art Direction by Joelyn Dalit
Editing by Lucas Klouth
In 2021, I was hired by the client Bespoke Post to help with their rebranding efforts which have been in the works for a few years prior. The goal was to synthesize all of the new brand pillars that have been established and create a new identity system that reflected the values set by the creative team. The project includes not only designing the logo emblem, and logotype, but to also establish a strong color system and select a typeface family that can string together all channels regardless of the content.
In addition to the main branding elements, there are sub-brands within Bespoke Post that also needed to be distinct, but cohesive enough to feel on-brand. All components of the rebrand needed to also be implemented onto the boxes in an impactful manner, as well as on site and socials in a way that allows the new lifestyle photography direction to stand out.
The concept of the emblem derives from the objective of the brand to be the one-stop source of discovery for their customers. Taking that into consideration, we used simple line elements to evoke a sense of sophistication and elegance while also resemble a map being unfolded. The silhouette itself is that of an uppercase ‘B’ solidifying the notion that Bespoke Post is the way-finding resource for goods and gear.
The logotype is adapted from a typeface called Hatton developed by Pangram Pangram. Small manipulations were needed to allow for readability and ease of phonetic pronunciation of a phrase that maybe be difficult to say at first.
Lead Designer on the Project & Art Direction by Joelyn Dalit
Graphic Designer Lucas Janos
Associate Creative Director Dina Witten
CCO Danny Cohn
101st Art Director Club Awards Shortlist 2022
Branding - Logo
Rebranding
Valentine Thomas’s captivating journey from former finance professional to world-class spearfisher is truly legendary. We hung out with Thomas as she dove for fish off Long Island and cooked her catch on the beach. Thomas talked through her journey of self-discovery, her advocacy for sustainable seafood systems, and how she uses her platform to inspire others.
Art Direction by Joelyn Dalit
Video by Joe Woods
Photography by Kevin Wells
Words by Nick Caruso
A continuation of our Master of the Trade series that covers the shipwrights of the Chesapeake Bay Maritime Museum for Bespoke Post’s Line of Trade Spring 2023 apparel line. The goal of the project was to highlight a unique trade that felt as though it could be something you’d be passionate enough to do even when you’re off-the-clock. This story line would compliment our overarching Spring / Summer concept for the collection.
Art Direction by Joelyn Dalit
Photography by Kevin Wells
Photograph and Video 1-4
Daniel Wellington // Independence Day campaign with Brittenelle Fredericks // Art Direction by Joelyn Dalit //
Photography by Christopher Frerguson
Photographs 5-8
Daniel Wellington // Taylor Hill Rockefeller Opening Event // Art Direction by Joelyn Dalit // Photography by Mike Coppola
Photographs 9-13
London Blaque // Art Direction & Photography by Joelyn Dalit
In supporting the Global creative team at Daniel Wellington, I was able to work the BTS photography for our latest shoot involving the Iconic Link product launch featuring notable faces such as Hailey Bieber and Odell Beckham Jr.
The photoshoot was led by Lachlan Bailey and Daniel Wellington’s global art director Sofia Viktorsson.
My photography was featured throughout Daniel Wellington’s social and marketing channels and was published in InStyle Magazine’s November issue 2020 in Mexico.
Branding Design and Creative Direction by Joelyn Dalit for Boyant Trousers. The project objective was to design a full-scale identity system for the client along with setting up an artistic direction and executing the photography for their e-commerce and lifestyle content.
Communication Arts Award of Excellence
2023 Photography Annual
Institutional Category
Photograph by Kevin Wells
Art Direction by Joelyn Dalit
Client: Bespoke Post
Video content supporting the collaboration product between Bespoke Post and Barebones. This video was formatted for 16:9 and vertical formats and used for paid ads as well as organic media.
Art Direction by Joelyn Dalit
DP Ambrose Carroll
Editing by Joe Woods
THE DESIGN PROBLEM
Ka Leo o Hawai’i is a university editorial organization at the University of Hawai’i at manoa. After a decision to hold presence in both print and digital, there needed to be changes as a whole to allow the transition to be simple and effective. The previous identity system had undergone slow and gradual changes over the years, but couldn't seem to let go of the scholarly motifs that displayed its academic, and dignified characteristics. More specifically the Book and the torch symbols.
THE DESIGN SOLUTION
The most difficult aspect of this project was to create a logotype that would not only read well digitally, and carry the correct diacritical marks to support the Hawaiian language, but doing so while not straying away from the symbols that the organization has carried for so many years. In the end, the logo mark was relit using minimal shapes and form, while at the same time giving it much more motion compared to its static past. The typeface was changed from a serif to a sans-serif to pave the way for comprehensible and up-to-date reading; one of the first to do so among Hawaiian publications.
manoanow.org/kaleo/
An exploration within the world of beer brewing following a day-in-the-life of a 4th generation hop farming family (Loftus Ranches) and their newly established brewing company, Bale Breaker Brewing Co. situated in the famed Yakima Valley of Washington state to promote Line of Trade’s Fall / Winter 2023 line.
Art Direction by Joelyn Dalit
Photography by Kevin Wells
DP and Editing by Joe Woods
WINNER OF AN AIGA 5-0 DESIGN AWARD
THE DESIGN PROBLEM
Every spring, University of Hawaii at Manoa’s BFA program hosts a graphic design showcase for its graduating designers. Each BFA student has the opportunity to showcase his or her portfolio, a collection of work developed over the course of 4 semesters and meet with designers and manufacturers currently working in the industry. This networking event marks the end of each designers' career as a student and transitions them into the career as a professional.
The class of 2016 consisted of thirteen designers, a fairly large group, and they decided that the diversity represented in the class made the group, as a whole, well-rounded and encouraged each person to become a better designer.
THE DESIGN SOLUTION
We chose to name the showcase "AMPLIFIED" to describe the graduating class and how the diversity of students allowed each designer to become stronger in their field. We developed a bold pattern to match the primary typeface and carried elements of it throughout the invitation as well as in the custom envelope.
The invitation is printed in neon red and complemented with blue-grey to amplify the boldness of its almost-luminous qualities. This invitation utilizes a modified accordion fold where each panel and fold build upon each other to create meaning. It physically expands into a long, horizontal format that gives the invitation an unusually large presence and emphasizes the importance of the event
A continuation of special edition boxes from the Bespoke Post x Esquire collaboration series. Each Issue from this set is based on a specific seasonal theme that is apparent in the product ensembles as well as the box design and imagery themselves.
Art Direction by Joelyn Dalit
Videos by Voca Films
A campaign launching a new collaborative t-shirt design between Bespoke Post and the friends at Diamond Cross Ranch of Moran, Wyoming. Because our recent project with DCR was both incredible and memorable, we decided to continue the partnership by designing a t-shirt using an image captured during the shoot from the year prior. In a true city to country collaboration, we decided to shoot lifestyles in the bustling streets of NYC.
Art Direction and talent, Joelyn Dalit
Photography by Kevin Wells
Video by John Conetta
The Perfect Frame branding system is derived from the local culture embedded within the city of Los Angeles. The inspiration for the concept comes from the appreciation of a heartfelt up-bringing alongside the iconography of the Lady of Guadalupe. Not only is she a significant symbol of justice, feminisim and motherhood, but has a powerful connection to the unique heritage and identity of this part of the world. This particular version includes the stars on her cloak alluding to divinity, while her manner-isms portray compassion. Lastly, the logotype is arranged as to act as her aureole or illumination which is a sign of her sanctification, framing her in a miraculous image.
Not excluding typographic importance, the qualities found within the branding stem from blackletter and support the concept by evoking an embrace of modern street culture and merging it with its early use in religous script. The logotype direction is a perfect balance of elegance and boldness found in every historical context - a detail that directly correlates with cosmetics.”
This project involved working with the clients aesthetic and concept and working it into a full package. This includes a logo that evolves without losing its complexity and connotation.
The inspiration for this piece comes from the Art Deco and Greco-Roman features evident across Rockefeller Center’s architecture. The 1920’s Art Deco movement, short for Arts Décoratifs, combined geometric patterns, design sensibility, and craftsmanship with disciplines such as architecture, decorative arts, and industrial design. Modern for its time, it symbolized cutting-edge innovation and the height of luxury. ‘Time’ aims to infuse these qualities with our understanding of time, which is what Daniel Wellington strives to symbolize and embody in our brand.
For this project I conceptualized and drafted the design while I worked with Arsenal on fabrication to execute and install. The piece is designed to be removed in three sections for flexibility.
Solid Brass Die Cut
97”x63”
My time as the Creative director of Ka Leo o Hawai'i (an editorial organization within the University of Hawai'i at Manoa) involved synthesizing a variety of information, extensive writing, and photographic elements effectively through print, and digital platforms. Aside from the team of designers, this includes working alongside writers, editors, journalism photographers, and videographers, IT development, printers and public relations coordinators.
The craftsmanship of the design was an important factor in illuminating each story so that its received with respect and credibility. Like fine art within a museum exhibition, curation is detrimental in allowing full potency of the content - similarly, applying meticulous attentiveness to typographic details, informational structure and readability, the content of a newspaper has the ability to reach full potential.
2016 ACP Design Finalist
With the organization itself achieving a significant level of respect within the journalism community, the design of the paper is also recognized throughout the nation with the same reverence. This spread, for example, was given the honor of being placed within the top spread designs by the Associated Collegiate Press in 2016. Although I lead the design direction of the paper, an achievement of this caliber, cannot be without the writers, photographers, and the multitude of designers who have contributed to organizing information in a cohesive manner.
2015 - 2016 Pinnacle Award for Weekly Tabloid
Given by the College Media Association, receiving a Pinnacle recognizes the ability of the organization to effectively report critical information through bold journalism, and coordination. The efforts by the staff of this particular year were unprecedented when pursuing authentic and essential stories, and packaging them proficiently.
Photography and Art Direction by Joelyn Dalit
Spring 2023
Product Lifestyle Photography
Art Direction by Joelyn Dalit
Photography by Kevin Wells
The client needed a brand identity which includes a responsive logotype representative of the main objective; to promote the integrity of cultural heritage spanning on a global scale. The main design difficulty involved portraying indigenous peoples' values, but doing so in an inclusive manner giving multiple ethnicities an opportunity to use the brand as a platform. Creating an identity system that was relatable across multiple land masses and traditions, the most effective direction involved native cultures' relationship with the elements.
Abstraction was key in portraying non-misleading connotations. The mark itself depicts the fissure between two powerful elements: Land and sea. Regardless of heritage, that the common denominator lies within our experience with the natural world, which ultimately influence our perception of values, and belief systems. In the end, ironically connecting our individual, and varying lifestyles through a single entity, relieved of cultural, religious, or social principles.
Perilous describes the long and arduous journey of a colleague who left his static home country of Bulgaria in search of something greater. The book itself is representative of his endeavors and exemplifies them through color, image, form, function and typography. Pavel Stankov, a former law student, initially left to study law and would occasionally return to Bulgaria. Soon after his returns became less frequent as he instead pursued days filled with unexpected adventure, free spirit and glimpses of American life from coast to coast.
Each page of this four-page book not only depicts detailed encounters through text, but also portrays it through the form of a Turkish map fold. Lined with coordinates, imagery distinct to locations where he spent a significant amount of time, and block quotes from Stankov himself, each page is designed to keep the reader informed of all the changes and realizations he faces.
Upon reaching his current destination, Stankov's epiphany came when he understood it was truly about the journey rather than the destination. Rather than finding oneself through interesting settings and locations, one does so through the unexpected occurrences faced through difficult challenges and harrowing adventures. Much like his story, the book ends by encouraging the reader to pinch both covers together, revealing a mandala. In this case represents a mental journey rather than a physical one.
This collection is a mixture of 35mm and 120mm film photographs. The main subject involves street photography and displays selects from 2019.
A campaign promoting the 2022 Father’s Day collection for Bespoke Post. The goal of the creative was to not only focus on our own dads whom we’ve invited to be featured, but to do so in an elevated manner giving them the “supermodel” treatment. Each dad was given a persona to embody that would be used as covers for every category we intended to portray for the campaign. Every element of the shoot was used, even the BTS shots that really showed the full experience. We also gave each dad the opportunity to speak candidly on each product category as well as on products they liked and didn’t like.
Art Direction by Joelyn Dalit
Photography by Kevin Wells
Styling by Rashad Minnick
Hair and Makeup by Ty Shearn
This was a collaboration between Daniel Wellington and the German artist duo Low Bros for a retail store opening located in Wynwood, Miami 2018. I worked with Chris and Flo to land on a direction that worked with the minimalism Daniel Wellington is known for combined with their layered digital style. The event the followed was titled “Life in Layers”
Video by @andyryanflores
Artwork by @low_bros
Art Director @jpdalit
Nine Fitness is a personal training service based in NYC created by trainer Jasmine Lee. The number nine has many connotations throughout history, associated with divine completeness, finality, and is the last single digit number before the next cycle of 10 numbers is repeated again. In regards to fitness, it signifies the last few stages before reaching a goal, while leaving the very last efforts to the will of the individual. Since personal training can only do so much to help an individual achieve peak physical conditions, the most important factor is power within ones self.
The logo design is a mixture of the nine in Roman numeral form, using the shapes within the characters to create a “play” button.
This project involved photographing and designing the cover for London Blaque’s latest R&B single “Blaque Roses.”
All photos were shot on 120mm medium format film
Video promoting the Ash & Fir Backflow Incense. Used for site placement as well as paid advertisment
Art Direction by Joelyn Dalit
DP Ambrose Carroll
Editing by John Conetta & Joanna Walesiewicz
Typography is a balance of negative and positive space using the shapes formed through visual communication as an art form. In these works I highlight the beauty of type.
London Blaque is a New York based R&B musician. This project involved an on location shoot throughout New York City where I was responsible for the creative direction and photography.
Using design principles, I have been able to communicate brand aesthetic onto industrial objects such as bicycles and combination trucks. In this gallery you’ll find examples of these projects depicted with concept sketches as well as the final outcome. Throughout the process I worked with a designer within my team to render the drawings as well as coordinate with the fabrication team to realize the direction.
Copias Invisibilia
Oil on Canvas. 48x36. 2019
While a painting can be valued for its technical execution of beauty in aesthetics, it can also be used as a lens through which to view truth.
In this work I attempt to highlight the unseen universal properties that we are bound to. Qualities that ultimately allow us to experience art in the first place; light, time, space, and movement.
Through the impasto, the traditional sense of a painting is given depth. The mountainous buildup of white paint catches natural light in angles unique to the minute as it’s displayed throughout the day, placing light and time in the forefront of artistic material. As light shifts angles and alters color, the expressiveness of the piece changes to the point where a viewer might prefer morning light to afternoon light.
Position, either in regards to the perspective of the viewer or the placement of the painting, plays a major role in how it is experienced as well. This forces the viewer to then consider space as part of the art.
Lastly, with the universe in mind, the painting exists in perpetual motion through the ebb and flow of its medium, the paint itself.
Ink Gal is a permanent cosmetic service based in Los Angeles, California. The client needed a full branding system that worked well with her minimal aesthetic.
The client and representatives for this project were a sub-committee under the Executive Office for Early Learning. This committee started under Gov. Abercrombie and the name changed now that Gov. Ige is in office. The group, Safe and Nurturing Families and addresses family violence child abuse and neglect.
Hau'oli 'Ohana was the campaign that was chosen to represent the Safe and Nurturing Families initiative. The campaign was designed to bring attention to the hidden effects of domestic violence and child abuse. It argues against violence and speaks to the severity of the situation in a non-graphic manner. Hau'oli 'Ohana means happy family in Hawaiian and assures viewers that a happy family is possible. This was a state wide campaign with the prints featured on the public buses of Hawaii.
This was project that required designing a movie title for an independent film titled “Underground” (2016). The premise of the film takes place in a dystopian future where a society must live within the tunnels of New York City. The design of the movie title needed to have a sense of grit, while the form sends the viewers eyes downward when reading.
The DWMOMENTS campaign for Daniel Wellington involved working with individuals who wanted to share a moment in their life that greatly impacted who they were as a person.
For this project we chose influencer and artist Brittenelle Fredericks. The story I wanted to tell takes place in the desert as Fredericks is traveling on a journey to find herself. The atmosphere fell in line with the Americana genre which included the props, and styling. I worked with an amazing stills and video team to help make this vision a reality.
Creative Direction: Joelyn Dalit
Photographer: Christopher Ferguson
Video: Wild Goats Creative / Aldo & Salvador Chacon
Stylist: Mandy Mitz
HMU: Talia Bri Favale
