Art Director + Designer
WINNER OF AN AIGA 5-0 DESIGN AWARD
THE DESIGN PROBLEM
Every spring, University of Hawaii at Manoa’s BFA program hosts a graphic design showcase for its graduating designers. Each BFA student has the opportunity to showcase his or her portfolio, a collection of work developed over the course of 4 semesters and meet with designers and manufacturers currently working in the industry. This networking event marks the end of each designers' career as a student and transitions them into the career as a professional.
The class of 2016 consisted of thirteen designers, a fairly large group, and they decided that the diversity represented in the class made the group, as a whole, well-rounded and encouraged each person to become a better designer.
THE DESIGN SOLUTION
We chose to name the showcase "AMPLIFIED" to describe the graduating class and how the diversity of students allowed each designer to become stronger in their field. We developed a bold pattern to match the primary typeface and carried elements of it throughout the invitation as well as in the custom envelope.
The invitation is printed in neon red and complemented with blue-grey to amplify the boldness of its almost-luminous qualities. This invitation utilizes a modified accordion fold where each panel and fold build upon each other to create meaning. It physically expands into a long, horizontal format that gives the invitation an unusually large presence and emphasizes the importance of the event