Art Director + Designer
The client and representatives for this project were a sub-committee under the Executive Office for Early Learning. This committee started under Gov. Abercrombie and the name changed now that Gov. Ige is in office. The group, Safe and Nurturing Families and addresses family violence child abuse and neglect.
Hau'oli 'Ohana was the campaign that was chosen to represent the Safe and Nurturing Families initiative. The campaign was designed to bring attention to the hidden effects of domestic violence and child abuse. It argues against violence and speaks to the severity of the situation in a non-graphic manner. Hau'oli 'Ohana means happy family in Hawaiian and assures viewers that a happy family is possible. This was a state wide campaign with the prints featured on the public buses of Hawaii.