Art Director + Designer
THE DESIGN PROBLEM
Ka Leo o Hawai’i is a university editorial organization at the University of Hawai’i at manoa. After a decision to hold presence in both print and digital, there needed to be changes as a whole to allow the transition to be simple and effective. The previous identity system had undergone slow and gradual changes over the years, but couldn't seem to let go of the scholarly motifs that displayed its academic, and dignified characteristics. More specifically the Book and the torch symbols.
THE DESIGN SOLUTION
The most difficult aspect of this project was to create a logotype that would not only read well digitally, and carry the correct diacritical marks to support the Hawaiian language, but doing so while not straying away from the symbols that the organization has carried for so many years. In the end, the logo mark was relit using minimal shapes and form, while at the same time giving it much more motion compared to its static past. The typeface was changed from a serif to a sans-serif to pave the way for comprehensible and up-to-date reading; one of the first to do so among Hawaiian publications.
manoanow.org/kaleo/