Art Director + Designer
Nine Fitness is a personal training service based in NYC created by trainer Jasmine Lee. The number nine has many connotations throughout history, associated with divine completeness, finality, and is the last single digit number before the next cycle of 10 numbers is repeated again. In regards to fitness, it signifies the last few stages before reaching a goal, while leaving the very last efforts to the will of the individual. Since personal training can only do so much to help an individual achieve peak physical conditions, the most important factor is power within ones self.
The logo design is a mixture of the nine in Roman numeral form, using the shapes within the characters to create a “play” button.