“Perfect Frame believes in a collaborative process where our artists offer their professional expertise at every level. We believe the client should have a clear vision of the direction the finished product is going prior to beginning. We provide a full shaping consultation where we address all questions, concerns, and goals – we then use that information to construct a customized shape based on what is achievable and complimentary to their facial structure. The shape must be finalized and approved by the client before we are permitted to begin the process of Microblading. Once the shape has been approved and we’ve applied the first pass of microbladed strokes to the eyebrow we then allow the client to make a final assessment on the direction its going so that we can make any necessary adjustments while the opportunity exists. We value the clients opinion and believe the most satisfying outcomes are achieved through a guided process that ensures the expectations of the client are met.”
“The logotype direction is a perfect balance of elegance and boldness found in every historical context - a detail that directly correlates with cosmetics.”
Blackletter illumination within the Gutenburg Bible shows the religious connotation of the typographic style.
Artwork by Chaz Bojorquez is an example of bold typographic style that resonates within the LA street culture.
The inspiration of the logotype stems from the duality of Blackletter and how it evolved with meaning and use overtime. In every context, its seen as beautifully elegant and at the same time bold and intimidating. This balance is directly in line with what Perfect Frame’s purpose is. This style is well integrated into the street culture of LA mainly due to the religious ties to Christianity.
Owners Dimitri Rojas and Jonathan Paul sitting in the lobby of their studio located in Downtown Los Angeles
“A lot of great art has come from struggle, struggle in people’s own lives, in their community and in their head-space ... Most of the Chicano art comes from out in the streets, from the revolution, fighting for their place in the community.”
Photography by Estevan Oriol show the charismatic, yet smooth lifestyle of Chicano culture especially in East Los Angeles.
Photography by Estevan Oriol
Depictions of Our Lady of Guadalupe on murals throughout Los Angeles.
Detail of the concrete planters within the studio. Designed and produced by September Architecture