Art Director + Designer
The inspiration for this piece comes from the Art Deco and Greco-Roman features evident across Rockefeller Center’s architecture. The 1920’s Art Deco movement, short for Arts Décoratifs, combined geometric patterns, design sensibility, and craftsmanship with disciplines such as architecture, decorative arts, and industrial design. Modern for its time, it symbolized cutting-edge innovation and the height of luxury. ‘Time’ aims to infuse these qualities with our understanding of time, which is what Daniel Wellington strives to symbolize and embody in our brand.
For this project I conceptualized and drafted the design while I worked with Arsenal on fabrication to execute and install. The piece is designed to be removed in three sections for flexibility.
Solid Brass Die Cut
97”x63”